For HOTLORD Records, the new house imprint by LOVEFOXY, the mission was clear: don’t just drop a record, build a world. We didn't just build a website; we built the digital headquarters for a label that lives at the intersection of Detroit soul and Berlin’s basement clubs.From the first press of the "Catcall EP" to a global community, we made sure the digital side was as heavy as the bassline.
honestly one of the best label websites I’ve ever seen. if this is how good the website is, the world is definitely not ready for how amazing the music is going to be!
In an industry obsessed with "likes," actual ownership is the real flex. Algorithms are fickle, but a direct line to your fans is permanent. HOTLORD needed a space that didn't just look like a label, but functioned like a movement—minus the noise.
A Website That Moves
We designed a high-impact digital home that mirrors the label’s DNA: bold, stripped-back, and independent. No clutter, just the essentials:
Cutting the Cord with Socials
Followers are great, but a community you own is better. We integrated a deep Klaviyo (Email Marketing) setup to ensure HOTLORD never has to ask an algorithm for permission to speak to their fans.
Future-Proofing the Groove
We handled the technical heavy lifting so the label can focus on the curation. By aligning the messaging across every touchpoint, we created a setup that’s ready for the next hundred releases.
