NONA Handbags | Increase sales without compromising on brand image.

NONA Handbags is all about timeless, minimalist design and premium craftsmanship. Their audience appreciates quality, understated elegance, and functionality—choosing pieces meant to last.

The Goal

‍

NONA wanted to increase sales through targeted marketing while maintaining its refined brand image. The focus was on optimising digital campaigns, improving retention, and scaling performance-driven marketing efforts.

The Strategy

Sales Campaigns: Designed and executed campaigns—including successful sample sales—to drive conversions while keeping the brand’s premium positioning.
META Ads: Built a full-funnel advertising strategy, testing different audiences and creative approaches to maximise ROAS.
Email Marketing Migration: Successfully transitioned from Mailchimp to Klaviyo, implementing automated flows that boosted customer retention and engagement.
A/B Testing & Optimisation: Continuously refined messaging, visuals, and audience segmentation to improve performance.

“Very happy with our partnership! Our webshop sales have increased significantly since we started working together. Great follow-up and pro-active thinking.”

Anona van der Linde, FOUNDER OF NONA

The Results

109% revenue growth in 2024

7.73x ROAS across paid campaigns

€1.73 revenue per email subscriber

By combining high-performance paid marketing with a refined email strategy, we helped NONA scale sustainably without compromising its brand identity.

Want to grow your brand like NONA? Let’s talk.