The Challenge

SIPS started as a local shop in Berlin, offering carefully curated natural wines. But they had bigger ambitions:

• Expand their reach across Europe while staying true to their brand.
• ‍Increase online sales and grow revenue while keeping acquisition costs low.
• ‍Build a loyal community, not just a customer base.‍
• Refine their digital marketing strategy across paid ads, email, and content.

They needed a performance-driven approach, but one that still felt authentic, personal, and aligned with their values.

“They helped us scale our online business while keeping everything easy to measure. Highly recommend.”‍

— George Hammond, Co-Founder, SIPS

How we did it

A Website That Sets the Bar (Shopify)

We designed and built the SIPS platform to be as clean and honest as the wine itself. It wasn't just about looks, though Maxibestof did name it one of the best websites on the internet.

• Keep it Simple: A focused UI that makes finding a great bottle effortless.
• Built for Growth: A backend that handles international shipping without breaking a sweat.
• Authentic Vibes: Minimalist design that lets the winemakers' stories do the talking.

Finding the Right Crowd (META Ads)

We took SIPS across borders with META Ads that didn't feel like ads.

• Targeting the Curious: We found the natural wine community in new markets and introduced them to SIPS.
• Real Content: No stock photos. Just real energy that converted visitors into loyalists.

Direct Connection (Klaviyo)

We moved the conversation off social media and into the inbox with a solid Klaviyo setup.

• Personalized Flows: Automated emails that feel like a recommendation from a friend, not a marketing blast.
• Smart Retention: Keeping the community updated on new drops and exclusive restocks.

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The Result

• 124% Revenue Growth: Scaling up while keeping the vibe intact.
• €1.54 per Email: Proof that a loyal community is better than a random follower count.
• Recognized Design: Featured as a benchmark for modern e-commerce.