SIPS Berlin isn’t just an online wine shop—it’s a community. A place where natural wine lovers, curious newcomers, and passionate winemakers come together. But growing an online wine business isn’t easy. With a niche product, a competitive market, and an ever-changing digital landscape, SIPS needed a strategy that would help them scale without losing the soul of what makes them special.
SIPS started as a local shop in Berlin, offering carefully curated natural wines. But they had bigger ambitions:
They needed a performance-driven approach—but one that still felt authentic, personal, and aligned with their values.
We developed a full-funnel digital marketing strategy to drive growth while keeping things lean and efficient.
• Meta Ads Strategy: Built a structured ad funnel, targeting wine lovers across Germany, Italy, Sweden, Belgium, and the Netherlands.
• Audience Segmentation: Used interest-based targeting, lookalike audiences, and retargeting to maximise efficiency.
• Creative Testing: Designed ad visuals and copy that captured SIPS’ community-driven, unpretentious vibe.
• Optimised Budget: With a modest ad spend, we prioritised high-intent buyers and maximised return on ad spend (ROAS).
• Welcome Flows: Designed automated email sequences that nurtured new subscribers, introduced them to the brand, and encouraged recurring purchases.
• Abandoned Cart Recovery: Reminded potential buyers to complete their purchase with smart retargeting emails.
• Seasonal & Promotional Campaigns: Created targeted email blasts for special promotions, new drops, and exclusive bundles.
• Segmentation & A/B Testing: Ensured emails resonated with different audience segments, optimising for engagement and conversions.
• Brand Storytelling: Refined SIPS’ tone of voice to balance accessibility with expertise.
• Instagram & Social Ads: Created vibrant, engaging content that celebrated natural wine culture.
• Event Promotion: Helped SIPS showcase their tastings, pop-ups, and collaborations with winemakers.
“They helped scale our online wine business and we have been really happy with the results. They have built out a custom dashboard we can measure our results easily by and has opened so many new opportunities for us. Highly recommend!!”
George Hammond, Co-Founder SIPS
124% revenue growth in 2024
€1.54 revenue per email subscriber
In conclusion, with a little bit of Business & Butter, SIPS went from a local shop in Berlin to a strong brand all over Europe known for their great taste.
Want to grow your brand like SIPS? Let’s talk.
